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Verlo Mattress

Verlo Mattress Factory Stores is the leader in the fast-growing retail sleep specialty market

Verlo Mattress

Build your dreams in a niche $8 billion-a-year, recession-resistant retail industry.

Verlo Mattress Factory Stores is the leader in the fast-growing retail sleep specialty market. This thriving $8 billion-a-year industry is recession resistant and strongly linked to housing starts, which consistently experiences its own record growth. We have perfected a system for delivering competitively priced, top-quality sleep sets and sleep-related products, built-to-order for today's value-conscious consumer.

A Leader in the Sleep Specialty Market

Headquartered in Wisconsin, Verlo Mattress Factory Stores has developed and proven the premier retail model, with franchise locations across the country. Top-quality products, proven operating systems, and a strong brand identity drive our success. Franchise offerings are located in prime retail markets, carefully selected using proven location criteria.

A Fantastic Business to Own

Verlo Mattress

You deliver competitively-priced, durable goods in a customer focused selling environment. Implementing our systems is easy with the comprehensive training provided at Verlo University. Prior experience in the retail mattress or furniture industries is not required. As a successful franchise owner, you'll implement our powerful, proven systems to lead your organization and dominate your chosen market.

Why Should You Consider a Verlo Mattress Factory Stores Franchise?

  • Thriving, recession-resistant industry with a long history of growth
  • Unique market niche that has experienced consistent growth over the past decade
  • Advanced, innovative, proprietary information technology systems
  • Industry Leader
  • Comprehensive training for you and your staff
  • Steady consumer demand for your products
  • Managed supply chain
  • Systems so strong they work in every size market, every demographic

Why Should You Consider Owning a Verlo Mattress Factory Stores Franchise?

  • Thriving, recession-resistant industry with a long history of growth
  • Unique market niche that has experienced consistent growth over the past decade
  • Advanced, innovative, proprietary information technology systems
  • Industry Leader
  • Comprehensive training for you and your staff
  • Steady consumer demand for your products
  • Managed supply chain
  • Systems so strong they work in every size market, every demographic

No Previous Experience is Necessary!

Deliver competitively-priced, durable goods in a customer focused selling environment. Implementing our systems is easy with the comprehensive training provided at Verlo University. Prior experience in the retail mattress or furniture industries is not required. As a successful franchise owner, you'll implement our powerful, proven systems to lead your organization and dominate your chosen market.

"Together, my husband Steve and I own two stores. I'd recommend Verlo Mattress Factory Stores to any family wanting to open its own franchise."
- Kathy & Steve Peardon, Southeastern WI: 15+ years as Verlo franchisees

"I love what I do every day. When you know you've got a good product, and you can solve people's problems, and wow them, and amaze them - then you've got a customer for life. It's rewarding when customers return again and again."
- Ray Westman, Southern WI: 10+ years as a Verlo franchisee

Steps to Ownership

Step 1:
Contact us by submittingthe request form below formore information.

Step 2:
Discuss the Verlo Franchise Opportunity with our Director of Franchise Development.

Step 3:
Submit a Franchise Application to our executive committee for consideration.

Step 4:
Decision Day at our corporate headquarters to meet our staff and tour our facility before joining our organiziation and signing a Franchise Agreement.



  • Year Established: 1958
  • Total Units Operating: 82
  • Cash Investment Required: $75,000
  • Total Investment Required: $163,000 - $196,000
  • Minimum Net Worth Required: $350,000
  • Franchise Fee: $30,000
  • Financial Assistance Offered: Yes
  • Training and Support: Ten days at Home Office, one week in-store support, ongoing support, seminars and sales training.

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